Standing out from the crowd

March 08, 2013

Standing out from the crowd.

  At Backcountry Essentials 
Here's the reality - as cool and innovative as I think our Release N Run is, a lot of people just don’t get it. As the product hangs on the retailers' walls next to the hundreds of other “dog collars,” people continuously pass it over, thinking it's a shock collar, a collar for a very large dog, or some type of collar irrelevant to them because they don't know what it is.

The truth is it’s probably something they’ve never heard of and therein lies the challenge of getting our collar to stand out in a sea of collars. We know we need people to see it in action so they can realize that it's so much more than a collar - it’s a collar with a built-in leash and that can be life changing.

We’ve brainstormed several ideas to address this issue, but until meeting with Chris, the owner of Backcountry Essentials here in Bellingham, we weren’t sure of the best option. Chris, however, made our decision easy. I asked him some questions about the product and how it was doing in his shop, and he said, “it’s doing well, but is kind of off the customers' radar.” He stated that they often have to show it to customers to get them to realize what the product is. He suggested creating some type of product display.

If the shoe fits. . . This suggestion fit with our previous ideas and seemed like a perfect solution to our problem. When asked what he thought about a display dog that would both showcase the Release N Run to his customers and double as product storage, Chris suggested we try it out.

8th grade flashback. . . So, I headed back to the Rad Dog office (I mean our garage) to put my 8th grade shop skills to the test.  Here is what came from those mad skills - a dog that both demonstrates how the Release N Run works and acts as product display.

Option # 1 on the left and option # 2 on the right

With Collar displayed

Our first dog is prominently displayed at Backcountry Essentials right as you walk in the door. See the picture at the top. After it’s there for awhile, I’ll let you know how it goes.

Your ideas welcome:
We are always looking for ideas to help people understand our product; if you have any suggestions/ideas please let us know by commenting below or sending us an email by using the contact us page of our website.

Looking for new stores:
Additionally, if you own a store or know of a great store that the new Rad Dog display and the RNR would do well in, please let us know by commenting below or sending an email from our contact us page.

Next Blog
If you have any interest in how we made this dog, check back for our next blog post. We'll give you the details. You never know, you, too, might want to make one for your kids or as a storage rack for your dog’s gear.

Thanks for reading --

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